João Araújo, Product Designer based in London 🇬🇧

Usually there are a lot of problems, right? We research to discover what real context is. With real people. This helps us define what problem we should focus on. To solve it, we diverge to ideate and develop potential solutions. In the end, we deliver solutions that work. Actually, there's no end. Next we test and iterate. Test and iterate. Test and iterate. Test and iterate.

Design is a team sport. Let's do it together.

I write about successes and failures learnings.

🎈Design System for Figma — The Power of Dynamic Elements

I wrote an article about how Components can be used in powerful way. It even received a message from Dylan, CEO of Figma.

📦 Adventures of a Product Team — a publication on Medium

I write about Product Design, working in teams and managing projects. In between words, you’ll find Mel, Mark & Johnny.

💌 Application for The New Digital School

I applied for the 2018 batch of The New Digital School, a design school based in Porto, Portugal. I figured I should design my application.

🍻 Mentorship invitation

When I moved from Economics to Design, I invited Ricardo Baeta as my mentor. I drafted a very unique and odd invitation.

I want to build products. Let's talk.

If you want to know more about my work or discuss how I can bring value to your product, feel free to contact me through my e-mail juauzaraujo[at]